Ess X, where X is mobile apps, web apps, tools, games or media.
We are a product lab. We ship fast, learn from every launch, and turn it into apps that lead their niche. Ours, and yours.
The lab · 5 products live
Each product starts where the last one stopped. Two lineages are on their third generation.
From one narrow try-on tool to a full image-generation product. Each generation keeps what worked.
Gen 1AI hairstyle try-on
See a new cut or colour on your own photo before you book it.
Gen 2AI design ideas for your spaces
Start from a real photo of a room, apply a style, then refine details with Spot Edit.
The third generation
Everything Glancely and Idori taught us about AI image tools, applied to one product.
From checking what is in a supplement to a private assistant that knows how you eat.
Gen 1Supplement scanner
Scan a label to get ingredient analysis and unbiased, research-checked reviews.
Gen 2Scan food. Track macros. Plan meals.
Snap any food for calories and macros, then get a weekly plan and grocery list.
Private nutrition assistant
A personal AI nutrition assistant that keeps your data yours.
Breath training for your nervous system
20+ breathing patterns backed by 100+ cited studies, matched to the moment you are in.
Minimal launcher for Android
A distraction-free home screen. Open source release planned; ask us for access today.
Services
AI made apps cheap to build, so building is no longer the hard part. Winning is. We bring the playbook we test on our own products: research, build, and the growth work after launch.
For founders with an idea or an early build.
We find the opening in your niche, then build the version that can take it.
For live apps that want to lead their category.
We audit what you have, then run the experiments that move your numbers.
Map the niche with our own research tools before anything gets built.
Launch the smallest version that beats what is already there. Fast.
Store listing, onboarding, pricing: every assumption gets an experiment.
What works carries into the next version, and into the next product.
Internal tools
Before any Ess X app is built, it goes through tools we made ourselves for market research and product development. They’re why we can move this fast, and they power the work we do for clients.
Find open niches, map competitors, and read what their users actually want.
Go from a validated idea to a scoped, shipped product with fewer wasted cycles.
Partner with us
Want a stake in an Ess X product, or have reach that could help one grow? We’re open to investors and strategic partners.
Back a specific app or a whole lineage. We’ll walk you through where it stands and what the next stage needs.
Distribution, data, content or brand partners who can help one of our products win its niche faster.
Tell us where it is today. We will tell you what we would test first.