The lab · 5 products live
We ship to learn. Each launch tests an idea in a real market, and what we learn goes straight into the next product. That’s why our apps come in generations.
From one narrow try-on tool to a full image-generation product. Each generation keeps what worked.
Gen 1AI hairstyle try-on
See a new cut or colour on your own photo before you book it.
Gen 2AI design ideas for your spaces
Start from a real photo of a room, apply a style, then refine details with Spot Edit.
The third generation
Everything Glancely and Idori taught us about AI image tools, applied to one product.
From checking what is in a supplement to a private assistant that knows how you eat.
Gen 1Supplement scanner
Scan a label to get ingredient analysis and unbiased, research-checked reviews.
Gen 2Scan food. Track macros. Plan meals.
Snap any food for calories and macros, then get a weekly plan and grocery list.
Private nutrition assistant
A personal AI nutrition assistant that keeps your data yours.
Experiments that stand on their own, for now.
Breath training for your nervous system
20+ breathing patterns backed by 100+ cited studies, matched to the moment you are in.
Minimal launcher for Android
A distraction-free home screen. Open source release planned; ask us for access today.
Partner with us
Want a stake in an Ess X product, or have reach that could help one grow? We’re open to investors and strategic partners.
Back a specific app or a whole lineage. We’ll walk you through where it stands and what the next stage needs.
Distribution, data, content or brand partners who can help one of our products win its niche faster.
Everything we learn in the lab is available to the founders we work with.